Vitacee – Branding & Label design

Vitacee is a fresh brand for high-quality food supplements with vitamin C. The sustainably and locally produced vitamins stand out in quality compared to products that contain vitamin C ascorbic acid produced in China, synthetic additives and fillers. Our goal was to enhance the Vitacee brand with a thoughtful design. In the typographic logo, the letter C takes center stage, emphasized by its width and becoming the focal point of the design. The font chosen for the logo has a slim letter design that imparts elegance and accentuates the brand's core values of vitality and healthy living. The product information is presented in a minimalist style, offering a clear and concise overview.

The color palette consists of four colors. Vibrant shades of yellow and orange evoke a direct association with citrus fruits rich in vitamin C and the sun, while muted shades of beige and green offer a calm natural touch.