Suvu is a premium soap & beauty company offering products for women who choose highest quality and best ingredients for their skin. Suvu firmly addresses the issue of natural world maintenance, especially bee protection: 10% of brand’s profit goes to honeybee restoration programs. My goal was to embody Suvu’s mission and its luxurious feel into visual identity that is minimalist and elegant. I considered a bee as a necessary brand mark, a mark of excellence that would perfectly represent the company and make it easily recognisable. Modest beige and gold support an overall calming and steady vibe speaking luxury, closeness to nature and confidence.
